Best affordable jewellery brands to shop 2020

11/09/2020

Affordable jewellery brands that produce quality, on-trend pieces can feel elusive. But believe us when we say 'they're out there'. Instead of trawling the interwebs to find them, and decipher which are actually good, we've put out research hats on and rounded up the 16 best brands to have on your radar. From high street favourites, such as Pandora and Missoma (Kate Middleton and Meghan Markle are both fans of the latter), to lesser known labels such Ammé London and the budget-friendly treasure trove, Orelia - there really is something for everyone.

These are the jewellery names to discover, love and remember next time you feel like treating yourself to something new, or buying your friends something sparkly for their birthday (without breaking the bank):

Daisy London

Mars

Astrid & Miyu

YCL Jewels

Maria Black

Monica Vinader

Purautz

Liars & Lovers

Maria Tash

Daphine

Missoma

Seol + Gold

Ammé London

Reliquia

Pandora

Orelia

Whether you're in the market for a dainty silver ring, chunky gold chain or arty hoop earrings, scroll down to meet your new go-to jewellery faves.

1. Daisy London

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If you're after gold jewellery that looks like you picked it up at a vintage market, look no further than Daisy London. The brand are known for their gold pendants, which we're kind of obsessed with. We've seen the Estee Lalonde T Bar in particular on a few stylish gals in the office.

2. Mars

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This New Zealand based brand has a cult Insta following and has been worn by the likes of Solange Knowles. What started off as a selection of resin hoops has quickly turned into a fully-fledged brand, from the Pilot sunnies (which are routinely sold out) to their beautiful pearl earrings. With prices ranging from £30 for cute hair barrettes, to £100 for the brand's cult pearl necklace, keep Mars on your radar.

3. Astrid & Miyu

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One of the trendiest earrings labels out there, Astrid & Miyu will instantly elevate your look with their dainty selection of earring art without breaking the bank. Worn by the likes of Georgia May Jagger and Pippa Middleton, they've also added a selection of delicate necklaces to the collection since launching in 2012, with prices starting at just £29.

4. YCL Jewels

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Responsibly crafted and handmade, this Aussie brand will add a splash of cool to your wardrobe. Known for their classic designs, which are inspired by art in every day, and affordable price points, YCL Jewels' hero piece is their popular initial necklace; which regularly pops up on all our favourite Insta-girls' feeds.

5. Maria Black

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This Copenhagen gem is one of our favourite finds. From their famous squiggle earrings to their colourful resin drops and gold chains, these beautiful pieces start from around £28. Maria Black's designs are classic, quirky and a little bit unexpected, AKA everything we look for in a jewellery brand.

6. Monica Vinader

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This British brand is loved by pretty much everyone. From their sophisticated Alta gold link chains to the brand's beaded beach style bracelets and Siren green gem stone earrings, £115, which are loved by Catherine, The Duchess of Cambridge (AKA Kate Middleton), you can't go wrong with Monica Vinader.

7. Purautz

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Nothing makes our hearts sing more than this Copenhagen jewellery brand. Purautz is handmade by Mayan women in Guatemala in an empowerment project which aims to "connect worlds in all aspects" that honor the Mayan weaving tradition. From their strawberry drop earrings, berry necklaces and banana bracelets, Purautz will bring a smile to your face. P.S - they've also recently added some seriously snazzy handbags to their collection.

8. Liars & Lovers

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From resin hoops to date night diamantés, Liars & Lovers covers all your bases no matter what your style aesthetic or budget. From Blair Waldorf headbands to cute barrettes, you can even get your ears pierced at the British brand's Carnaby St store.

9. Maria Tash

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The queen of the earring stack, Maria Tash has earned her reputation in the biz as the go-to label to the stars with her beautiful designs. Counting Charlize Theron, Zoë Kravitz, GP, Rihanna and the queen herself, Beyoncé, among her celebrity clientele. The New York based designer opened her first pop up at Liberty London in 2016, make sure to visit the earring bar while you're there.

10. Daphine

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From their cult Oli ring, which has been spotted on every chic Insta-blogger out there, to their classic gold bangles, you'll find something to suit every mood from this gem of a brand. While Daphine's pieces may look like a pretty penny, they're actually pretty reasonably priced too. That's a tick in our book.


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